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What I’ve Learned In 4 Years of Travel Blogging

November 25, 2015 By Katie MacLeod 27 Comments

Flowers and a laptop on a desk

Stories My Suitcase Could Tell turned four earlier this week.

Four!  The blog that I started without much thought – other than the impulse to write somewhere, anywhere  – has developed into something  I could never have imagined, and taken me places I’d never even dreamed it could. So on that note, here are a few practical things I’ve learned about the ever-changing world of travel blogging in the last four years.

1. A Social Media Presence is Essential

A smart phone and Tunnocks tea cake on a table

It wasn’t until the summer of 2013 – nearly two years after I began blogging – that I set up accounts on Facebook, Twitter, and Instagram.  Actions that took a few minutes one summer afternoon completely transformed my blog.

Until then, I had no idea that there was such a thing as a travel blogging ‘community.’ All of a sudden I was part of an online world filled with people just like me, people who loved to travel and loved to write – and some of them were even doing this for a living.

Being able to interact with fellow bloggers, even virtually, has been genuinely lovely, and since then I’ve met many of them ‘in real life’, like Elaine and David of The Whole World Is A Playground, Kirsten of Kirst Over The World, and Caitlin of Broadside Blog.

The added value of social media is – as tacky as it may sound – self-promotion.  In 2015 there is no excuse to not be on at least one social channel, and whether you like it or not, this is how people will find your work.  Facebook and Twitter are the most popular platform for Stories My Suitcase Could Tell, while for others I know it’s Instagram, or Pinterest.  Test them out and see what works for you.

2. Write What You Want to Write

Toby's Estate Coffee

There are countless pieces of advice out there on the internet telling you how to blog, what to write, what to do, what not to do, how many photos to use – the list goes on and on.  Ignore it. Write what you want to write, not what is fashionable or popular.  And those posts that scare you, the ones you’re frightened to push publish on? Definitely write them. The stories where you lay yourself bare and push your opinions to the fore are the ones that people will relate to.

I learned this lesson after penning my ode to the Hebrides, and ranting about lazy travel writing.  They might not have fulfilled SEO and Google key word quotas, but they resonated with readers, and that’s what matters.  Keep it simple: write what you want to write, and the rest will fall into place.

3. Always Be Yourself

Katie MacLeod, Stories My Suitcase Could Tell

Until I joined the blogging community via social media in 2013, I kept my personal life completely separate from the stories on this blog.  Which, when you think about it, makes very little sense – they are after all the stories MY suitcase could tell!  When I first started blogging, I used only my initials, not my name, and a picture that didn’t show my face. (I was a bit wary about online privacy, but in the age of Google, Amazon, and cookies, I’ve come to accept that internet privacy doesn’t actually exist.)

Hiding behind an almost-pen name was a mistake: readers want to see the face behind the words, the voice behind the stories, and once I let people get to know me, Stories My Suitcase Could Tell began to do better and better.  ‘Being myself’  also opened up the chance for me to write about issues and stories I felt strongly about (see number two!).  You don’t have to reveal every detail of your private life, but being yourself will impact your writing as much as your readers’ relationship with you.

4. Don’t be Afraid to Take Chances

Travel blogging at a coffee shop

Send that email. Enter that competition. Forget that the others out there have more viewers, longer careers, more professional blog layouts. The moment that changed my blogging career came in December 2013, when I read a blog post by Vicky Flip Flop Travels about entering travel competitions. I took a chance, and entered the Holiday Hypermarket ‘Top Travel Blog’ competition with a travel tale about Ness in the Isle of Lewis.

My page views exploded, local newspapers interviewed me, and ultimately, ‘Ness Notes from the North’ won the national competition by more than 1000 public votes.  I took the same chance a few months later with the Cosmo Blog Awards, and almost fell off my chair when they announced Stories My Suitcase Could Tell as the winner – something I could never have imagined when I first started this blog at my kitchen table in the Outer Hebrides.  So take a chance: you never know where it might lead you!

5. Use Your Best Photos

Globe and selfie stick on white surface

Whether we writers like it or not, we live in a visual world, and blog posts with no photos will not catch anyone’s attention, regardless of the quality of the writing. When I revamped Stories My Suitcase Could Tell this summer, I had to add photos to a few of the early posts which had no images at all (not to mention resize every single one of them, because I had no idea that large images slow down websites!).

Although I’ve recently updated to a Nikon 1 J4 (which I keep safe in my beloved ONA Bowery bag), for most of my blogging life I’ve used small digital point-and-shoot cameras (and even my phone, for those all-important travel selfies). At some point in the last four years, though, I discovered what is now my secret weapon: Snapseed.

It’s a free iPhone and Android app that you can use to edit your photos, and it can make a subtle – or dramatic – difference to your blog images.  It levels the playing field, as you don’t have to own the most expensive camera or be a whizz on Photoshop: with just a few swipes, your photos look polished and publishable, and your blog posts will pop as a result.

6. ‘Real Life’ Interactions are as Important as Online Ones

Real life benefits of travel blogging

Yes, I know I just said that Twitter helped me connect with bloggers and brands, and that Facebook is great for sharing stories, but face-to-face connections are still essential (and so much fun!).

It was over coffee in central London that I met the lovely PR girls who helped organise my visit to The Dylan in Amsterdam.  It was at the Cosmo Blog Awards that I met Elaine and David, and Kirsten Powley, who as I mentioned I’ve kept in touch with since.  It was at WITS that I met a whole host of fellow female travellers, like Mel Hattie and Eileen Cotter.  It was at Travel Massive here in New York that I got to know Marie and Erin, who I look forward to catching up with at each new event.

Having people around you who know what blogging is like – the ins and outs, the ups and downs – is not only fun, but helpful too.  Get away from your computer every now and then and have some real conversations.  You’ll feel much better for it.

7. Enjoy it!

Standing at the edge of the world

At blogging conferences and in online blogging groups, I hear lots of would-be travel bloggers fret that they can’t find any inspiration, that they don’t know what to write, that they’re not getting ‘enough’ viewers.

Don’t beat yourself up about days (or weeks) when you don’t have a new post going up, or you haven’t shared anything on Instagram in a while.  Try and remember that it’s not all about page numbers or Google stats: I wrote this blog for nearly three years with hardly anyone other than my parents and my husband reading it.  Blogging is a lot of work – late nights writing posts, editing photos, social media promotion at all times – so if you’re not doing this because you love it, it’s going to be hard.

I can’t imagine a life without writing, or without travel, and Stories My Suitcase Could Tell lets me indulge in both of these passions.  If you’re like me, you’re doing this because you love it – so relax and enjoy it!

____________________

Are you a blogger? What have you learned along the way? Are there any tips or tricks you’d add to my list of travel blogging lessons?

Let me know below in the comments, or on Facebook, Twitter, or Instagram – I’d love to hear from you!

Related

« Celebrating 4 Years of Stories My Suitcase Could Tell
Suitcase Stories: November 2015 »

Comments

  1. Leonie says

    November 25, 2015 at 3:18 am

    Great post. Specially like the part about entering competitions. Will have to give some a try. Also love love love the note book, wheres it from?

    Leonie ♥ Lo On The Go

    Reply
    • Katie MacLeod says

      November 25, 2015 at 5:45 pm

      Thanks Leonie! The ‘Dream Big’ notebook is from Paper Source – one of my all-time favourite shops!

      Reply
      • Leonie says

        November 26, 2015 at 6:06 am

        Thank You xxx

        Reply
  2. Sarah says

    November 25, 2015 at 7:41 am

    Congrats on hitting four years, Katie! Love reading everything you post, and I’m definitely coming back to your list for reference as I think about growing my audience.

    Reply
    • Katie MacLeod says

      November 25, 2015 at 5:48 pm

      Thanks so much, Sarah! Happy to hear it might be useful to you for Noted in NYC 🙂

      Reply
  3. Sophie says

    November 25, 2015 at 9:53 am

    Four years – wow! There are some great tips in this post and I love reading everything you write, so keep going 🙂

    Reply
    • Katie MacLeod says

      November 25, 2015 at 5:49 pm

      Thanks so much, Sophie, that means a lot 🙂

      Reply
  4. Leigh Anne says

    November 25, 2015 at 10:36 am

    Congrats on 4 years, Katie!

    Reply
    • Katie MacLeod says

      November 25, 2015 at 5:50 pm

      Thanks, Leigh Anne!

      Reply
  5. Ashlea @ A Globe Well Travelled says

    November 25, 2015 at 2:59 pm

    Love this post, Katie! I’m glad you’ve learned so much over the past 4 years and are able to reflect back on it in a positive way.

    I especially love tip no. 7 – when I found I wan’t enjoying blogging after doing it for just over a year, I took a month off, and it was so rewarding. I totally relaxed about posting schedules and my social media presence, then I could look at blogging from a new perspective, feeling refreshed and inspired when I got back into it.

    Thanks for your tips!

    Reply
    • Katie MacLeod says

      November 25, 2015 at 5:52 pm

      Thanks Ashlea, glad to hear you liked it! And I’m happy to hear you enjoy blogging again, I always enjoy reading A Globe Well Travelled 🙂

      Reply
  6. Emily Luxton says

    November 27, 2015 at 11:57 am

    I love this post! It’s been almost four years for me too, and I’ve learnt a lot of the same lessons. But I think number 2 is the most important. For a while I was really worried about finding my “niche” and only writing things that were on brand. But when you have a set of rules, the creativity and the fun get lost. Now, I just write about exactly what I want to – if it fits in with my overall niche and message great, if not, who cares?! Writing exactly what you want to write is the most important thing in the world – when you care about your topic, that shows and people respond a lot better to it 🙂

    Reply
    • Katie MacLeod says

      November 28, 2015 at 12:15 pm

      Thanks Emily! Happy to hear you can relate to these lessons too 🙂 Most of us are in it for the writing anyway, so it makes sense to write about what you want, and what you care about. (And congrats on almost reaching four years of travel blogging too!)

      Reply
  7. Mel Hattie says

    November 27, 2015 at 2:35 pm

    I love this! Not only for the tips, but it made me feel warm and fuzzy about our whole travel blogging world/family. <3

    Reply
    • Katie MacLeod says

      November 28, 2015 at 12:17 pm

      Thanks Mel! I know, blogging is such a funny wee world – and it’s best when you get to meet other members of the tribe too! I’ll have to make it up to Nova Scotia sometime, now that I have that elusive Green Card 🙂

      Reply
  8. Julie @ Girl on the Move says

    November 28, 2015 at 11:56 am

    Absolutely love this post! I couldn’t agree more about social media…it is so important to have a presence there for self-promotion and like you said, to connect with other like-minded people. I have loved connecting with other travelers and runners on my various social media platforms. I also completely agree with your point about meeting people in real life and this has me even more excited for WITS in March!!

    Reply
    • Katie MacLeod says

      November 28, 2015 at 12:18 pm

      Thanks Julie! Happy to hear you can relate to some of these. I was a latecomer to social media, and it totally transformed my blog when I did discover it. Enjoy WITS – sadly I can’t make it next year, but I bet it’s going to be awesome!

      Reply
  9. Pauline Conolly says

    November 28, 2015 at 6:52 pm

    Yes,all very good advice. I have a travel section on my website. I will add your blog to my links.

    Reply
    • Katie MacLeod says

      November 30, 2015 at 4:07 pm

      Thank you, Pauline!

      Reply
  10. Emma Hart | Paper Planes and Caramel Waffles says

    November 29, 2015 at 2:38 pm

    I love this post Katie and congratulations on having your blog for 4 years! The point you made about writing what you want to write particularly resonated with me. This year after TBEX, I thought that I NEEDED to have a niche for my blog. So I’ve been writing about coastal destinations and beach holidays but it has kind of sucked the fun out of blogging for me a bit so I’m going to take a bit of advice from this post and just write what the heck I want, because that’s what makes my blog fun to write 🙂

    Reply
    • Katie MacLeod says

      November 30, 2015 at 3:57 pm

      Thanks so much, Emma! I feel honoured that you’re going to use some of my advice for your blog 🙂 And I hope blogging becomes fun for you again!

      Reply
  11. Camila @ AdventitiousViolet says

    November 30, 2015 at 11:27 am

    I love your blog and this is really inspiring! Thank you so much for writing something so much more personal than so many other blogs who try to sell you a lifestyle and a ‘business’ – thank you! I’m so glad I found your blog when I did!

    Reply
    • Katie MacLeod says

      November 30, 2015 at 4:00 pm

      Thank you Camila! That really means a lot to me 🙂

      Reply
  12. Jenny says

    December 6, 2015 at 9:01 pm

    Congratulations on your 4-year blogaversary! Great advice too – it’s easy to get disheartened when the stats aren’t saying what you want them to, but the numbers aren’t the point. If writing’s what you love, keep writing, keep trying new things and stick with it! It’s good to remember that sometimes.

    Reply
    • Katie MacLeod says

      December 15, 2015 at 3:26 pm

      Thanks, Jenny! Happy to hear you found it helpful 🙂

      Reply
  13. Ava @ My Meena Life says

    September 3, 2016 at 5:58 am

    Thanks for the tip about Snapseed, I’m installing it now! Your blog is full of helpful resources!

    Reply
    • Katie MacLeod says

      September 5, 2016 at 9:37 pm

      Thanks so much for the kind comment, Ava – you’re very welcome, and I’m glad I could help!

      Reply

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I'm Katie, an expat Scot in the States, and the journalist behind Stories My Suitcase Could Tell, the travel blog which inspires you to explore the world. Read More…

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